Program
21st AD CONGRESS PROGRAM SCHEDULES
NOVEMBER 19 AM THURSDAY
| 8:50 – 9:00 | Welcome remarks by Susan Dimacali and Yas Mallari |
| 9:00-10:30 | PLENARY |
| 9:00-10:00 | JOHN NAISBITT, Author, Speaker, World Futurist, Naisbitt China Institute
Predictions for the Future Post Global Meltdown and the Impact of China’s New Social/Economical Model on Asia and the Rest of the World. |
| 10:00-10:30 | Q&A Paolo Bediones, Moderator |
| 10:30-12:00 | DIGITAL |
| 10:30-11:00 | VISHNU MOHAN, CEO, HAVAS Digital Asia Pacific
New Digital Creative and Media Strategies that Work |
| 11:00-11:30 | CLAUDIO PINKUS, Executive Chairman, Multiply
Taking social networking to the next level. Who will take the lead? IAN STEWART, Head, Friendster Asia Taking social networking to the next level. Who will take the lead? |
| 11:30-12:00 | RUBEN E. MAISLOS, Founder and Vice President of Business Development, Pudding Media
Mobile Marketing, Philippine’s Largest Channel. How to do it right. |
NOVEMBER 19 PM THURSDAY
| 2:30-3:30 | DIGITAL |
| 2:30-3:00 | DIRK ESCHENBACHER, Executive Director, Tribal DDB Asia Pacific
Breaking the Traditional Norms in Creative |
| 3:00-3:30 | PANEL DISCUSSION WITH SPEAKERS: Monetizing New Media: Measuring Effectiveness vis-à-vis Traditional
Paolo Bediones, Moderator |
| 3:30-6:00 | CSR |
| 3:30-4:30 | MIKE SCHALIT, Chief Creative Officer, Network BBDO South Africa
The Role of CSR in Today’s World |
| 4:30-5:15 | JOSE MA. LORENZO TAN, Vice Chairman, President & CEO, Worldwide Fund for Nature - Philippines
Global Warming: The Philippine Experience |
| 5:15-6:00 | PANEL DISCUSSION: Rallying the Industry to Rally Filipinos
Anthony Pangilinan, Moderator |
| 6:00-7:00 | CANNES 2008 WINNERS REEL |
| 6:30 | SPEAKERS DINNER |
NOVEMBER 20 AM FRIDAY
| 9:00-10:30 | PLENARY |
| 9:00-10:00 | BJ CUNNINGHAM, Entrepreneur, Thought Leader
Brand Differentiation in the New Market Paradigm |
| 10:00-10:30 | Anthony Pangilinan, Q & A Moderator |
| 10:30-12:00 | MARKETING |
| 10:30-11:00 | ANDREW KINGHAM, Managing Director, The Marketing Store
Marketing to Kids |
| 11:00-11:30 | JEREMY CARR, VP, Turner Entertainment Networks
Marketing to Kids: “Stay Cool: Cartoon Network’s Creative Solutions to Connect to Kids” |
| 11:30-12:00 | LINDA KOVARIK, Regional Creative Director, Coca-Cola
Emotional Storytelling |
NOVEMBER 20 PM FRIDAY
| 2:00-4:00 | CREATIVE |
| 2:00-2:30 | MARK CRIPPS, Asia Pacific Head of MRM
The Creation of Worth is Worth Creating |
| 2:30-3:00 | KENTARO KIMURA, Co-CEO, Creative Director and Account Planner, Hakuhodo
How to Boil the World: “The Moment” Brings Power in Branding |
| 3:00-3:30 | JAMES JEAN, International author, award-winning artist and illustrator
Visual Art: More Powerful Than Words |
| 3:30-4:00 | PANEL DISCUSSION WITH SPEAKERS AND CREATIVE GUILD |
| 4:00-5:30 | MEDIA |
| 4:00-4:30 | PETE HESKETT, Head of Planning, JWT
Creative Strat Planning |
| 4:30-5:00 | BERNHARD GLOCK, President, WFA
Media Strat Planning |
| 5:00-5:30 | PANEL DISCUSSION WITH SPEAKERS: Creative and Media Planning — Better Together or Apart? |
| 5:30-7:00 | CANNES 2009 WINNERS REEL |
| 5:30-6:30 | BOOK SIGNING WITH JAMES JEAN |
